GT Racers - Budget Game Success

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Typhoon
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GT Racers - Budget Game Success

Post by Typhoon » Tue Nov 30, 2004 9:15 am

GT Racers

Budget Blockbusters?

November 29th 2004, Northanmptonshire, UK: Whilst not quite GT4, Oxygen Interactive's latest Liquid launch, GT Racers nevertheless achieved a day-one ship in excess of 70,000 units across the UK alone! With more orders being received, this looks to be a notable success not merely for the Northamptonshire-based publisher but for budget games in general.

The supercar arcade racer, which allows players to charge around five international cities at speeds of up to 200mph, will appeal to a broad mass-market; and with its £14.99 price tag is bound to be a sure-fire stocking filler hit!

"It isn't so much that we're delighted by this," said Oxygen Interactive's CEO Jim Scott, "we expected these levels of sales; but it will surprise a lot of publishers who are struggling through a packed Q4. With this title, in addition to Junior Boardgames and the rest of the Liquid range, Oxygen has a selection of perfect Christmas stocking fillers."

"Everyone wants to stock hit titles," Jim Scott continues, "and why should a retailer not stock budget hits alongside full price hits? The success of GT Racers isn't merely about this one title, however strong it may be. It's a clear demonstration of the way that the market is changing."

GT Racers was released in the UK on October 29th with a recommended selling price of £14.99.

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