E3Expo Announces 2005 Video Game Business Conference Program

[Typhoon]

LOS ANGELES - March 29, 2005 - The Electronic Entertainment Expo (E3Expo) today announced the addition of Sneak Peeks to the 2005 conference and workshop program, scheduled to take place May 17-19 at the Los Angeles Convention Center. The Sneak Peeks session brings attendees an exclusive behind-the-scenes look at the development and creation of three highly anticipated titles debuting at this year's show.

The 2005 conference and workshops program will present more than 150 of the industry's leading experts who will discuss the latest trends, innovations and business practices that define today's thriving global computer and video game industry. This year's conference tracks focus on the following topics: Creativity and Technology, Business Strategy, and Marketing Analysis. Conference sessions will delve into the most important issues facing the business today and shaping the industry of tomorrow. Sessions focus on a wide-variety of critical areas, such as strategies for next-generation consoles, in-game advertising, the mobile marketplace, digital distribution, and international opportunities. In addition to these sessions, the E3Expo conference program will open with a series of in-depth workshops and special luncheons on Tuesday, May 17, during which attendees can learn directly from, and interact with, the industry's top creative and business leaders.

Attendees can register for the conference program by logging on to http://www.e3expo.com, where daily schedules and additional information about the conferences are posted. Please note that space is limited. The Web site also contains general registration information about E3Expo, which takes place May 18-20.

CONFERENCE SESSION ADDED

Sneak Peeks: The Godfather, King Kong, Call of Duty sequel

Our signature Sneak Peeks session takes attendees behind the scene of three of the biggest titles still in the thick of product development. Learn how the project leads manage the game development process - how they juggle the needs of their team, their publisher, and the media. This session presents a unique window into the game development process.

Participants: David DeMartini, Executive Producer, and Nick Earl, Vice President and General Manager, Electronic Arts, presenting The Godfather; Michel Ancel, Creative Director, Ubisoft, presenting King Kong; Grant Collier, President, Infinity Ward, presenting the sequel to Call of Duty. Moderator: Geoff Keighley. Contributing Writer, Business 2.0.

For the complete 2005 conference and workshops program agenda, please visit http://www.e3expo.com/media/show_news.asp.

About E3Expo

E3Expo is the world's premiere trade show for computer and video games and related products. The show, now in its eleventh year, is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit http://www.e3expo.com or http://www.theesa.com.

E3Expo is a trade event, not open to the general public. Only working journalists with qualified media outlets will be eligible to register for media badges. No one under the age of 18 will be admitted, including infants. This policy is strictly enforced.